REKT Partners shares Bybit crisis lessons with CryptoSlate
- Jenny Hurley-Flynn
- February 26, 2025
- News
- 0 Comments
Our Managing Director George Godsal has published an article on CryptoSlate analysing Bybit’s response to its $1.4bn hack.
George highlights what Bybit got right, including:
- Speed of response – CEO Ben Zhou acknowledged the situation within 30 minutes via X and conducted a lengthy livestream session just one hour after the incident
- Strong leadership – Zhou led from the front throughout and demonstrated ownership of the situation
- Transparency and authenticity – Bybit’s open communication played a crucial role in building trust and demonstrating control over the situation.
George also reflects on the broader lessons communicators can learn from Bybt, including being wary of follow-up issues – crises often breed crises – being aware of how business as usual marketing campaigns might be perceived in a crisis, and not misjudging when you think a crisis might be over.
Read the full piece on CryptoSlate.
