Ashbury and REKT Partners have signed a Memorandum of Understanding that formalises their longstanding collaboration and enables the two firms to offer clients a more integrated proposition.

By bringing together Ashbury’s financial sector specialisation, original content capabilities and strength in media relations with REKT Partners’ specialisation in reputation, crisis and issues management, the two consultancies are able to support a broader range of client needs.

The MOU builds on a number of engagements in which Ashbury and REKT Partners have collaborated to deliver an integrated service to clients. It also extends the geographical network of both firms, giving Ashbury greater access to the UK and Europe through REKT Partners’ presence in London, and connecting REKT with opportunities among Ashbury’s network of clients in Asia and the Middle East.

“It’s been a privilege to work with George and his team over the past three years and I’m delighted to be strengthening our relationship through this agreement,” said Adam Harper, Founder and Managing Director of Ashbury. “George’s deep experience in reputation and issues management are a valuable resource for our clients and I look forward to working even more closely with REKT Partners to help our clients navigate the risks that they face.”

“We believe there’s incredible strength in the model of best-in-class independent consultancies collaborating to expand client services,” said George Godsal, Founder and Managing Director of REKT Partners. “Our official partnership is a natural progression in our work together, and means we can provide an ever more seamless offer for clients with broader expertise and expanded geographic reach. In the early days of REKT Partners, Ashbury was the very first consultancy we worked with, so we’re confident that we’re building on firm foundations.”